Throughout his career, Van Rysselberge has forged a remarkable partnership with Ed Morrison, a leading innovator in economic and workforce development. Morrison is now Economic Policy Advisor to the Purdue Center for Regional Development and principal in Strategy-Nets, LLC. Beginning in 1986, Van Rysselberge and Morrison have collaborated in three highly successful strategies. “The Shreveport Initiatives” in 1986, won the first Arthur D. Little Award from the International Economic Development Council. Their collaboration over eight years in Oklahoma City led to a remarkable, nationally recognized turnaround. Finally, in Charleston, SC, their collaboration led to the highly successful strategy, “Moving Charleston to the Next Level.”
The Morrison/Van Rysselberge strategies have focused on improving educational performance and brainpower; accelerating regional innovation; and developing quality spaces for attracting both talented people and high growth companies. Morrison and Van Rysselberge have developed strategies that highlight the importance of building open civic collaborations with clear, measurable outcomes.
Morrison has distilled the lessons of these strategies into a new discipline of strategic doing: a set of practices designed to develop strategies for loosely connected networks. Unlike strategic planning, strategic doing is fast, interactive and adaptive. Strategic doing is ideally suited for guiding regional innovation strategies, forming agile workforce collaborations, and activating business clusters. The Purdue Center for Regional Development promotes the practice of strategic doing and serves as the national hub for developing this discipline.
A new network of universities – TRE Networks – uses strategic doing as a core discipline. TRE Networks includes Purdue, the University of Michigan, The University of Akron, the State University of New York, Arizona State University, North Carolina State University, Michigan State University, the University of Georgia, the Greater Milwaukee Committee, Greater Louisville Inc., Association of University Research Parks, Council on Competitiveness, Center for American Progress and others.